“Cost-per-click is going up every year, so how do you get the biggest bang for your buck?” asked Debbie Johnsen, Director of Interactive Marketing, The Leading Hotels of the World. “Using tactics like RSLA to get somebody to come back after you’ve gotten the first click is a way to do that.”
RSLA could become particularly important with ad-blocking software and mobile applications, which have recently been introduced on the market. Brands rely on traffic from effectively deployed advertisements to drive traffic, but they may be looking for new methods soon.
I was pleased to be selected as a speaker for this year’s Luxury Interactive conference, October 15th in New York. The event brings together executives from retail, fashion, travel, real estate as well as media and technology companies.
Luxury Daily reported on my October 15th session and roundtable on multi-channel marketing and attribution.
“To be honest there’s really no one size fits all answer,” said Debbie Johnsen, Director of Interactive Marketing at The Leading Hotels of the World, New York. “It really depends on what kind of vertical you’re in… read more…