Feature in Luxury Daily

luxury daily

I was pleased to be selected as a speaker for this year’s Luxury Interactive conference,  October 15th in New York. The event brings together executives from retail, fashion, travel, real estate as well as media and technology companies.

Luxury Daily reported on my October 15th session and roundtable on multi-channel marketing and attribution.

Dealing with the mystery of ecommerce attribution

“To be honest there’s really no one size fits all answer,” said Debbie Johnsen, Director of Interactive Marketing at The Leading Hotels of the World, New York. “It really depends on what kind of vertical you’re in… read more…

Interview in Eat, Love, Savor

Prior to Luxury Interactive, I was interviewed by Angela Tunner from the luxury lifestyle magazine Eat, Love, Savor

How has the Internet and all things digital reshaped a luxury hotel branding strategy overall?

It has caused us to step back and consider where resources and budgets are being allocated. As the digital ecosystem evolves, more and more opportunities are being presented in rich media, social, mobile, etc. Not all new networks and channels are right for a luxury brand, and it’s up to marketers to do the research and decide whether or not it should be part of their strategy…

Read more…