HSMAI – Digital Marketing Strategy Conference session

hsmai conference 2015

HSMAI Conference – 2/24/15 – NYC

An Industry View: Engaging Today’s Connected Travelers

It’s hard and it’s not going to get any easier. That underlying theme was one of my key takeaways as nearly 300 travel industry marketing executives gathered last week in New York City at the Hospitality Sales and Marketing Association International (HSMAI) Digital Marketing Strategy Conference.
Read More at MediaPost…

Feature in Luxury Daily

luxury daily

I was pleased to be selected as a speaker for this year’s Luxury Interactive conference,  October 15th in New York. The event brings together executives from retail, fashion, travel, real estate as well as media and technology companies.

Luxury Daily reported on my October 15th session and roundtable on multi-channel marketing and attribution.

Dealing with the mystery of ecommerce attribution

“To be honest there’s really no one size fits all answer,” said Debbie Johnsen, Director of Interactive Marketing at The Leading Hotels of the World, New York. “It really depends on what kind of vertical you’re in… read more…