Category Archives: Media

Feature in Luxury Daily

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I was pleased to be selected as a speaker for this year’s Luxury Interactive conference,  October 15th in New York. The event brings together executives from retail, fashion, travel, real estate as well as media and technology companies.

Luxury Daily reported on my October 15th session and roundtable on multi-channel marketing and attribution.

Dealing with the mystery of ecommerce attribution

“To be honest there’s really no one size fits all answer,” said Debbie Johnsen, Director of Interactive Marketing at The Leading Hotels of the World, New York. “It really depends on what kind of vertical you’re in… read more…

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Interview in Eat, Love, Savor

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Prior to Luxury Interactive, I was interviewed by Angela Tunner from the luxury lifestyle magazine Eat, Love, Savor

How has the Internet and all things digital reshaped a luxury hotel branding strategy overall?

It has caused us to step back and consider where resources and budgets are being allocated. As the digital ecosystem evolves, more and more opportunities are being presented in rich media, social, mobile, etc. Not all new networks and channels are right for a luxury brand, and it’s up to marketers to do the research and decide whether or not it should be part of their strategy…

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Adjunct Faculty at N.Y.U. – Integrated Marketing

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As of the Spring 2014 semester, I will be teaching a course at New York University for the Masters Degree in Integrated Marketing program –

Web Analytics: SEO/SEM, PPC, Email and Clickstream

Students will learn the online business models, how to optimize use of them to meet business objectives, and how to analyze results. The subject areas covered include SEM, Website optimization,  e-mail marketing tactics, affiliate marketing, online testing of banner ads, landing pages, and other digital formats. A main focus will be Google Analytics and how to use key metrics for measuring consumer behavior online. Students teams will also participate in the Google Online Marketing Challenge.