I am proud to be in my 5th year as a Part-Time Adjunct at my alma mater, New York University. I feel fortunate to have met so many students from around the world, each with different career goals and interests.
E-Commerce Marketing is such a rapidly changing field of study, that it is also always interesting to teach new topics and discuss what the future holds. I am looking forward to Fall 2018, for a new class and another semester at N.Y.U. School of Professional Studies.
As of the Spring 2014 semester, I will be teaching a course at New York University for the Masters Degree in Integrated Marketing program –
Web Analytics: SEO/SEM, PPC, Email and Clickstream
Students will learn the online business models, how to optimize use of them to meet business objectives, and how to analyze results. The subject areas covered include SEM, Website optimization, e-mail marketing tactics, affiliate marketing, online testing of banner ads, landing pages, and other digital formats. A main focus will be Google Analytics and how to use key metrics for measuring consumer behavior online. Students teams will also participate in the Google Online Marketing Challenge.
Debbie L. Johnsen 