NYU Anniversary

I am proud to be in my 5th year as a Part-Time Adjunct at my alma mater, New York University. I feel fortunate to have met so many students from around the world, each with different career goals and interests.

E-Commerce Marketing is such a rapidly changing field of study, that it is also always interesting to teach new topics and discuss what the future holds. I am looking forward to Fall 2018, for a new class and another semester at N.Y.U. School of Professional Studies.

Feature in Luxury Daily

luxury daily

I was pleased to be selected as a speaker for this year’s Luxury Interactive conference,  October 15th in New York. The event brings together executives from retail, fashion, travel, real estate as well as media and technology companies.

Luxury Daily reported on my October 15th session and roundtable on multi-channel marketing and attribution.

Dealing with the mystery of ecommerce attribution

“To be honest there’s really no one size fits all answer,” said Debbie Johnsen, Director of Interactive Marketing at The Leading Hotels of the World, New York. “It really depends on what kind of vertical you’re in… read more…