Online Learning & Opportunities

A goal of mine over the past few months of quarantine and working remotely, has been to use the time wisely while staying safe. It was unexpected, but after the initial adjustment opportunities starting coming to the surface.

The Digital Marketing class that I was teaching in the Spring 2020 semester at NYU moved to remote learning mid-term. Students abruptly returned to their home locations of China, Hong Kong, Taiwan, Lebanon and various parts of the U.S.  My class of 23 students was now scattered throughout the world and needed to finish the class via Zoom. I hadn’t taught remotely before – teaching in front of a class and interacting was something that I enjoyed doing each Tuesday night. NYU quickly ran a few webinars to help instructors adjust and take the uncertainty out of this new normal. The first class in late March was awkward for all, but we began to adapt and made it through to final presentations in May, with each group taking a turn to share their screen. I still look forward to teaching in person, but there was a sense of achievement for both the students and I, that we successfully pivoted to meet this challenge.

Personally, I had a few online certifications that needed a refresh. I was able to take some time to review the education portals and finish my Facebook Blueprint certification, in addition to Google Analytics and Google Ads.

NYU Anniversary

I am proud to be in my 5th year as a Part-Time Adjunct at my alma mater, New York University. I feel fortunate to have met so many students from around the world, each with different career goals and interests.

E-Commerce Marketing is such a rapidly changing field of study, that it is also always interesting to teach new topics and discuss what the future holds. I am looking forward to Fall 2018, for a new class and another semester at N.Y.U. School of Professional Studies.

Luxury Interactive

Panel-photo-e1444855136806

“Cost-per-click is going up every year, so how do you get the biggest bang for your buck?” asked Debbie Johnsen, Director of Interactive Marketing, The Leading Hotels of the World. “Using tactics like RSLA to get somebody to come back after you’ve gotten the first click is a way to do that.”

RSLA could become particularly important with ad-blocking software and mobile applications, which have recently been introduced on the market. Brands rely on traffic from effectively deployed advertisements to drive traffic, but they may be looking for new methods soon.

Read More at Luxury Daily