Luxury Interactive

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“Cost-per-click is going up every year, so how do you get the biggest bang for your buck?” asked Debbie Johnsen, Director of Interactive Marketing, The Leading Hotels of the World. “Using tactics like RSLA to get somebody to come back after you’ve gotten the first click is a way to do that.”

RSLA could become particularly important with ad-blocking software and mobile applications, which have recently been introduced on the market. Brands rely on traffic from effectively deployed advertisements to drive traffic, but they may be looking for new methods soon.

Read More at Luxury Daily

Internet Retailer Conference + Exhibition – IRCE15

IRCE 2015

Marketing Sherpa interview

It was a privilege to present this week at the largest eCommerce show of the year – IRCE 2015 Chicago.

I also had a chance to sit down with the team from Marketing Sherpa for an interview on Search, Remarketing and the cost of customer acquisition.