“Cost-per-click is going up every year, so how do you get the biggest bang for your buck?” asked Debbie Johnsen, Director of Interactive Marketing, The Leading Hotels of the World. “Using tactics like RSLA to get somebody to come back after you’ve gotten the first click is a way to do that.”

RSLA could become particularly important with ad-blocking software and mobile applications, which have recently been introduced on the market. Brands rely on traffic from effectively deployed advertisements to drive traffic, but they may be looking for new methods soon.

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