Debbie L. Johnsen
debjohnsen9@gmail.com
Digital Marketing Leader
EXECUTIVE SUMMARY
Resourceful and strategic digital marketing professional. Leveraging strong marketing acumen as well as expertise in direct response campaigns, social, events, partnerships, content, email, agency management and analytics to deliver innovative solutions. Proven track record of driving consumer awareness, effective campaign management, and capturing key target markets.
AREAS OF EXPERTISE
Paid Search – SEO – Performance Marketing – Social Media – Content
Marketing Strategy – Budgeting – Team Management – Agency Relations
Analytics & Reporting – PR & Communications
CURRENT EXPERIENCE
N.Y.U. School of Professional Studies – New York, NY
2014 to Present
Part-Time Adjunct Instructor in Digital Marketing and E-Commerce.
The Edge VR – Westchester, NY
Virtual Reality technology and entertainment company.
2021 – Present
Director, Marketing & Communications
Leading marketing and communications for innovative virtual reality technology and entertainment startup. Working with CEO & Founder to develop strategies for B2C and B2B, building awareness and growth. Managing digital media including paid search, display, SEO, social and local to drive consumer sales for showcase location. Leveraging earned media through press and key influencers. Establishing communication with technology investment community through targeted outreach, thought leadership content and media.
EuroCapital Properties – New York, NY
Hospitality property ownership and management company.
2021 – Present
Marketing Consultant
2017 – 2021
VP of Marketing
Lead key marketing initiatives to drive awareness and revenue for the company’s flagship property, The Watergate Hotel in Washington DC (based in property owner’s office in New York City). Develop Marketing plans that highlight the hotel’s unique location and history. Oversee optimization and budgeting for all campaigns, both paid and organic including Search, Social, Display, Print, Local and manage key agency relationships. Utilize Adobe Analytics and Google Analytics for weekly/monthly reporting and analysis. Lead management of special events such as “Dinner with Jacques Pépin & Friends” benefit, as well as guest book readings and lectures. Secure partnerships with local organizations including Kennedy Center for the Performing Arts and other key businesses. Supervise Marketing Manager & Designer.
Christie’s – New York, NY
Historic, UK-based auction house with a global presence.
2016 to 2017
AVP, Digital Marketing
Digital media planning and results for all Online and Live Auctions across several art and luxury object categories. Managed budget for paid search, display, paid social and retargeting campaigns with media agencies in the US and UK. Aligned with internal teams on sale dates, media flight dates, email creative, and other assets. Drove YoY growth in qualified traffic and conversions (online registrations, catalog downloads and bids) for sales. Presented digital marketing strategy to educate and inform internal teams across global offices.
The Leading Hotels of the World – New York, NY
Luxury hospitality group with 430+ hotels and resorts in 80+ countries.
2008 to 2016
Director, Interactive Marketing
Responsible for interactive marketing functions driving traffic, brand awareness and increasing conversions for The Leading Hotels of the World’s website, representing 430+ luxury hotels and resorts worldwide. Effectively managed budget for paid search, display, social and remarketing efforts with agency. Cultivated and maintained key relationships with hotel clients to provide SEO guidance and online marketing services. Collaborated with PR to measure effectiveness of social media campaigns. Presented quarterly on interactive media, web content, and social media to hotel management and internal stakeholders. Supervised Online Marketing Specialist.
CrownAwards – Westchester, NY
Corporate award, sport trophy, and promotional merchandise retailer.
2007 to 2008
E-Commerce Director
Provided key consultancy services for traditional retailer interested in expanding online business. Supervised Online Marketing Coordinator and evaluated current business and marketing trends, providing recommendations on growing site traffic, enhancing usability, and improving conversion rate.
Singer Direct – New York, NY
Omnicom Media Group’s direct marketing agency.
2006 to 2007
Director, Online Media
Media planning and buying. Led client meetings to present strategic campaign performance and new marketing initiatives. Created online marketing campaigns for clients: Restaurant.com; Kraft; Scholastic; Everyday with Rachel Ray Magazine. Built lead generation campaigns and served as a liaison between advertiser and publisher. Managed Account Executive and Online Media Coordinator.
Rail Europe Group – Westchester, NY
Distributor of Eurostar, Thalys, TGV and other rail products in 45+ countries.
2000 to 2006
Online Content & Marketing Manager, eBusiness
Managed web designer and copywriter responsible for incorporating site promotions and optimizing usability. Managed Search, affiliate program and other digital campaigns.
EDUCATION & CERTIFICATIONS
Bachelor’s Degree B.M.: Business & Music
New York University – New York, NY
Bachelor’s Degree B.S.: Digital Marketing Media & Production
State University of New York, Empire State College – Hartsdale, NY
2021 Valid Certifications: Facebook Blueprint, Google Analytics, Google Ads
INDUSTRY EVENTS
Keynote panel speaker:
Multi-Channel Marketing, Global Marketing, Search Marketing, and Luxury Brands
eTail, Internet Retailer, Digital Travel Summit, Luxury Interactive
Debbie L. Johnsen 