Interview in Eat, Love, Savor

Prior to Luxury Interactive, I was interviewed by Angela Tunner from the luxury lifestyle magazine Eat, Love, Savor

How has the Internet and all things digital reshaped a luxury hotel branding strategy overall?

It has caused us to step back and consider where resources and budgets are being allocated. As the digital ecosystem evolves, more and more opportunities are being presented in rich media, social, mobile, etc. Not all new networks and channels are right for a luxury brand, and it’s up to marketers to do the research and decide whether or not it should be part of their strategy…

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