Teaching Digital Marketing in 2024

So proud to be reaching my 10th year as Part-Time Adjunct Faculty at my alma mater, New York University. Getting to know and teach so many students from around the world has been a unique and rewarding experience.

In the early 2000’s, Digital Marketing wasn’t fully defined as a career path and I had to search to find certifications and educational opportunities to improve my skills. E-Commerce and Digital Marketing are still such rapidly changing fields of study, making it interesting to teach new topics and discuss what the future holds. This Spring, we’ll be focusing on AI, XR, cookie depreciation and other highly relevant topics for 2024. Looking forward to a new class and another semester at N.Y.U. School of Professional Studies.

Feature in Luxury Daily

luxury daily

I was pleased to be selected as a speaker for this year’s Luxury Interactive conference,  October 15th in New York. The event brings together executives from retail, fashion, travel, real estate as well as media and technology companies.

Luxury Daily reported on my October 15th session and roundtable on multi-channel marketing and attribution.

Dealing with the mystery of ecommerce attribution

“To be honest there’s really no one size fits all answer,” said Debbie Johnsen, Director of Interactive Marketing at The Leading Hotels of the World, New York. “It really depends on what kind of vertical you’re in… read more…