Tag Archives: nyu

Teaching Digital Marketing in 2024

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So proud to be reaching my 10th year as Part-Time Adjunct Faculty at my alma mater, New York University. Getting to know and teach so many students from around the world has been a unique and rewarding experience.

In the early 2000’s, Digital Marketing wasn’t fully defined as a career path and I had to search to find certifications and educational opportunities to improve my skills. E-Commerce and Digital Marketing are still such rapidly changing fields of study, making it interesting to teach new topics and discuss what the future holds. This Spring, we’ll be focusing on AI, XR, cookie depreciation and other highly relevant topics for 2024. Looking forward to a new class and another semester at N.Y.U. School of Professional Studies.

Adjunct Faculty at N.Y.U. – Integrated Marketing

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As of the Spring 2014 semester, I will be teaching a course at New York University for the Masters Degree in Integrated Marketing program –

Web Analytics: SEO/SEM, PPC, Email and Clickstream

Students will learn the online business models, how to optimize use of them to meet business objectives, and how to analyze results. The subject areas covered include SEM, Website optimization,  e-mail marketing tactics, affiliate marketing, online testing of banner ads, landing pages, and other digital formats. A main focus will be Google Analytics and how to use key metrics for measuring consumer behavior online. Students teams will also participate in the Google Online Marketing Challenge.