Debbie Lowenstein Johnsen
27 Crugers Avenue ● Croton on Hudson, NY 10520
Westchester resident/Works in Manhattan
debjohnsen@verizon.net ● linkedin.com/in/debbiejohnsen
Interactive Marketing professional with 20 years of client and agency experience
Over 10 years experience leading digital strategy and driving results for global brands
Early career foundation with Bertelsmann, in Product Management and Direct Marketing
Luxury brand, Travel/Hospitality, Entertainment/Arts, Retail industry experience
Well-rounded, creative marketer – SEM, SEO, media planning/buying, social media
Adept at managing and collaborating with teams in EMEA and APAC as well as the Americas
EXPERIENCE
7/2008 – Present The Leading Hotels of the World, Ltd. New York, NY
Director, Interactive Marketing
Responsible for overall digital marketing plan and strategy for global luxury hotel brand. Driving traffic and increasing conversions on LHW.com – a site representing over 430 luxury hotels worldwide. Reaching revenue goals with multi-million dollar budget for paid search, display and remarketing. Developing strategy with outside agency to optimize campaigns and localize advertising for international customer segments. Fostering relationships with member hotel clients and collaborating with them to develop online marketing program. Guiding regional offices in EMEA and APAC to increase brand visibility in key regions through online distribution channels. Increasing traffic to additional brand language sites in Italian, Spanish, German and Japanese. Partnering with in-house PR and Loyalty Marketing to manage social media campaigns and updates. Presenting to groups of managers in US, Europe and South America on the topics of interactive marketing, web content, and social media. Direct supervisor to six individuals – interactive marketing analysts, web content managers and two marketing team members in Frankfurt and Tokyo.
7/2007 – 7/2008 CrownAwards.com Hawthorne, NY
Interactive Marketing Consultant
Consulting position for traditional retailer, reaching goal of expanding their online business. Supervised management of online display advertising, Paid Search campaigns, SEO, launched affiliate program, social media initiatives and blogs. Provided strategy and guidance on building site traffic, enhancing usability and improving conversion rate. Supervised Online Marketing Coordinator.
8/2006 – 7/2007 Singer Direct – an Omnicom Media Company New York, NY
Director, Online Media
Planned and launched successful online marketing campaigns for clients such as Restaurant.com, Kraft, Scholastic, Everyday with Rachel Ray magazine, Direct Brands, and others. Media planning and buying on a CPA, CPM, CPV, and CPL basis. Lead client meetings across North America to present campaign performance, strategies and new marketing initiatives. Worked with ad networks to build keyword lists and optimize contextual campaigns. Managed lead generation campaigns, acting as liaison between advertiser and publisher. Supervised Account Executive and Online Media Coordinator.
3/2000 – 8/2006 Rail Europe Group White Plains, NY
Online Content/Marketing Manager – eBusiness
Managed two Web Designers/Producers ensuring successful incorporation of site promotions and any usability revisions. Identified where improvements could be made for site landing pages and performed A/B testing. Maintained and improved Organic rankings for site pages. Managed media buys and scheduling for online ad campaigns, Google AdWords and Yahoo Search campaigns. Produced banner creatives for ad campaigns with staff copywriter. Used analysis to increase site usage, and improve user experience. Supervised Marketing Assistant.
Online Producer/Designer – eBusiness
Online Producer for Rail Europe trade and consumer brands. Member of site launch teams. Responsibilities included page building using HTML and Javascript, site updates and design, design and production of banner ads (static and animated gifs, Flash), creating bi-weekly Newsletter sent to 100,000+ consumers, and building co-branded sites for partner companies and tourist boards. Redesigned site to optimize usability and drive more conversions. Trained teams in BroadVision CMS, Dreamweaver and Photoshop. Direct report to Executive Vice President of eCommerce.
1/1990 – 3/2000 Bertelsmann – BMG Direct, Inc. New York, NY
Associate Director, Products
Content development and strategy for BMG Music. Member of new business development team, involved with branding of new initiatives. Issued competitive tracking reports highlighting online retailers and entertainment content sites. Sourced and priced products to be sold on the Web and in direct mail catalogs. Controlled product inventory. Team Member for company Intranet development. Supervised staff of one Manager and several Coordinators.
Product Manager
Provided content for B to C Web site supporting traditional marketing. Wrote promotional copy describing products and edited copy. Sourced and priced products to be sold on the Web, in direct mail catalogs and offered in print advertising for music club. Controlled product inventory. Worked with Marketing department to develop strategies for positioning products. Managed two Coordinators and department workflow for offices in New York & Toronto.
Assistant Product Manager
Primary staff member responsible for selecting products for print advertising and other new member acquisition projects. Targeted potential members from varied demographic profiles.
EDUCATION
Graduation: October 1989
N.Y.U. New York, NY
Bachelor Degree, Major: Business/Marketing and Music
January 2002 - May 2003
S.U.N.Y. Empire State College Hartsdale, NY
Courses in Web Design, Production resulting in 2nd Bachelor of Science Degree
SKILLS
Google Analytics, Web Trends, Omniture, DART, HTML, Photoshop, Media Visor
SPEAKING ENGAGEMENTS – INDUSTRY PANELS
Advertising Week NY, Digital Publishing and Advertising Conference, e-Tail, 212 Interactive Sessions
References upon request
