Debbie L. Johnsen
debjohnsen@verizon.net
Interactive Marketing professional with both client and agency experience. 10+ years working for international online companies – The Leading Hotels of the World and Rail Europe. 10 years working for a global Entertainment/Publishing company, Bertelsmann, in Product Management and Direct Marketing.
EXPERIENCE
7/2008 – Present The Leading Hotels of the World New York, NY
Director, Interactive Marketing
Responsible for driving traffic and conversions on LHW.com – a site representing over 430 luxury hotels worldwide. Management of media buying, SEO, microsites, ad creative and web content. Working closely with agency to optimize Paid Search through ad copy testing and keyword strategies. Building relationships with individual hotels to provide SEO guidance and online marketing services. Working with regional offices in EMEA and APAC to increase brand visibility in key countries. Increasing traffic to additional brand sites in Italian, Spanish, German and Japanese. Supervises team – Online Marketing Coordinator, Web Content Manager, Web Content Coordinator and Web Designer.
7/2007 – 7/2008 CrownAwards.com Hawthorne, NY
Director, Online Marketing
Consulting position for retailer with the goal of growing their business online. Supervised management of Google, Yahoo and MSN Paid Search campaigns, SEO, launched Affiliate program, Social Media initiatives and Blogs. Provided recommendations on building site traffic, enhancing usability and improving the conversion funnel. Supervised Online Marketing Coordinator.
8/2006 – 7/2007 Singer Direct – an Omnicom Company Rye Brook, NY
Director, Online Media
Created online marketing campaigns for clients such as Scholastic Book Club, Reader’s Digest Young Families, Children’s Book of the Month Club, Everyday with Rachel Ray magazine, Kraft, Gerber Life Insurance, Columbia House DVD club, and others. Media planning and buying on a CPA, CPM, CPV, and CPL basis. Communicated with clients to discuss campaign performance, offer structures and to present new marketing strategies. Worked with ad networks to build keyword lists and optimize Contextual campaigns. Managed lead generation campaigns, acting as liaison between advertiser and publisher. Supervised Account Executive and Online Media Coordinator.
3/2000 – 8/2006 Rail Europe Group White Plains, NY
Online Content/Marketing Manager – eBusiness
Managed two Web Designers/Producers ensuring successful incorporation of each site promotion and any usability revisions. Identified where improvements could be made for site landing pages and performing A/B testing. Maintained and improved Organic rankings for site pages. Managed media buys and scheduling for online ad campaigns. Worked with Marketing Director on Google AdWords and Yahoo Search campaigns. Produced banner creatives for ad campaigns with staff copywriter. Used analysis to increase site usage, and improve user experience. Supervised Marketing Assistant.
Rail Europe Group White Plains, NY
Online Producer/Designer – eBusiness
Online Producer for Rail Europe trade and consumer brands – Eurovacations.com, DER.com and AvantiDestinations.com. Member of site launch teams. Responsibilities included page building using HTML and Javascript, site updates and design, design and production of banner ads (static and animated gifs, Flash), creating bi-weekly Newsletter sent to 100,000+ consumers, and building co-branded sites for partner companies and tourist boards. Redesigned site to optimize usability and showcase site’s unique features. Trained teams in BroadVision content management tools, and individual employees in Dreamweaver and Photoshop. Direct report to Executive Vice President of eCommerce.
1/1990 – 3/2000 Bertelsmann – BMG Direct, Inc. New York, NY
Associate Director, Products
Content development for bmgmusicservice.com. Created features and wrote promotional copy for the Web site. Member of new business development team, involved with branding of new initiatives. Issued competitive tracking reports highlighting online retailers and entertainment content sites. Sourced and priced products to be sold on the Web and in direct mail catalogs. Controlled product inventory. Team Member for company Intranet development. Supervised staff of one Manager and several Coordinators.
Bertelsmann – BMG Direct, Inc. New York, NY
Product Manager
Provided content for Web site visited by millions of consumers. Wrote promotional copy describing products and edit copy. Sourced and priced products to be sold on the Web, in direct mail catalogs and offered in print advertising for music club. Controlled product inventory. Worked with Marketing department to develop strategies for positioning products. Managed two Coordinators and department workflow for offices in New York & Toronto.
Bertelsmann – BMG Direct, Inc. New York, NY
Assistant Product Manager
Primary staff member responsible for selecting products for print advertising and other new member acquisition projects. Targeted potential members from varied demographic profiles.
Bertelsmann – BMG Direct, Inc. New York, NY
Product Coordinator
Selected products for direct mail catalog. Wrote copy describing “Featured Selections” and other titles. Flowed text into catalog layouts using Quark.
Bertelsmann – BMG Direct, Inc. New York, NY
Administrator
Selected products for direct mail catalog. Maintained music library and database.
EDUCATION
Graduation: October 1989 N.Y.U. New York, NY
Bachelor’s Degree, Major: Business and Music
Graduation: May 2003 S.U.N.Y. Empire State College Hartsdale, NY
Bachelor’s Degree, Major: Web Design/Production
SKILLS
Google AdWords Certified, Google Analytics, Omniture/Hitbox, Web Trends, HTML, Photoshop, Media Visor, DART
References upon request
