- I’ve managed Paid Search accounts hands-on, at this point I manage an agency who pulls the levers. I still dig into keyword research and strategy.

- User Experience and Design are two aspects of E-Commerce that I’ve dealt with for many years. I’ve seen the good, the bad, and the pretty ugly. Build it well, they will come – and stick around.

- Branding is important, and goes hand-in-hand with other channels.

- I’d love to find a really solid attribution model.

- I’m a strong believer in influence from Media to Search to conversions.

- SEO isn’t an exact science, but best practices exist for a reason.