- I enjoy media planning. It can be challenging and creative.
- I’ve managed Paid Search accounts hands-on, at this point I manage an agency who pulls the levers. I still dig into keyword research and strategy.
- User Experience and Design are two aspects of E-Commerce that I’ve dealt with for many years. I’ve seen the good, the bad, and the pretty ugly. Build it well, they will come – and stick around.
- Branding is important, and goes hand-in-hand with other channels.
- I’d love to find a really solid attribution model.
- I’m a strong believer in influence from Media to Search to conversions.
- SEO isn’t an exact science, but best practices exist for a reason.
